PeRsOnaLiZaTiOn DoEsN’t WoRk 🥶

Every Sales Guru out there is now on the personalization hate train.

They are ACTUALLY telling you that prospects don’t care if you put in the effort and make your cold outreach feel like it was tailored to them.

Yet they will also tell you that humans buy from humans.

Humans, who happen to be the most emotional beings in the world ( for now… the aliens are out there for sure)

I mean just for a goddamn minute, put yourself in their shoes.

Would you not appreciate a note from a stranger who found a creative way to connect your love for [insert your weird hobby] and their solution?

Vs “typically sales leaders bla bla bla”

Some Sales “leaders” are telling you that just mentioning one’s title and what that title usually suffers from is “personalization”.

In Today’s email, I will show you how I was able to leverage personalization to get the attention of my prospect who works at a $1.4 B Unicorn.

Me, a nobody, with no social proof, nothing.

If I can do it, so can you, let’s take a deep cold plunge together.

The Email 🥶

Subject line: 3.5 Brunch Roi

I spent upwards of 20 minutes trying to find relevant information on this prospect, and I then struck gold. They had a medium account and one of their blogs was about them leaving a food review of a place they had visited recently. The score was 3.5, so I slapped it on the subject line.

First line:

Said something nice and something that I genuinely meant, scoring a brunch 3.5/4 was a funny, silly thing, so I brought attention to it. W.e

Second line:

I used a line they had in their Twitter Bio to get to the reason why I am reaching out.

Read: 

I saw the prospect had retweeted the image below so I figured this would be a great way to connect the dots together.

Numbers:

For obvious reasons, I can’t share these details with you as I would REALLY like to not get sued.

Write:

Time to bring it home baby. I left the ball in their court because I walked away from this email feeling that I REALLY did everything I could to get their attention.

The Response

Hell yeah.

I actually remember being very happy about this one because this prospect works at a company I was a big fan of and also, first time as an “independent contractor” because let’s face it that’s who I am, I was able to get the attention of someone who works at a Unicorn.

Lord knows they probably get a million emails per month, so I am taking this response as a W even though we didn’t end up selling to them.

Okay… but how can I do this?

Great question, you will learn my philosophy and how I personalize messages THIS Thursday.

Make sure you’re subscribed to get that email and learn how I put together this kind of cold, personalized message and most importantly WHEN you should do them because ain’t nobody got time for 30 minutes per cold message 😰

Takeaways

• Simon says don’t follow everything a Linkedin sales guru says

• Personalization can and DOES work, you’re just not seeing enough examples of them.

• Humans buy from Humans.

• ^ can’t stress this enough