When should you personalize? 🥶

In a perfect world, I think we can all agree, we would love to send a wholesome, witty, personalized message to every single prospect on our list.

But we don’t live in a perfect world, otherwise, I’d stop losing hair over the stress that comes from running a business and selling all the time.

*breathing in*

Okay! so now that we’ve established we don’t live in a perfect world, when on earth should you and I be sending a personalized message?

Why should we bother?

Who should we send it to?

How do we write one?

So many questions, but I ( think) I have all the answers for you, grab my virtual hand 🤝 and let’s take a cold plunge together and find out!

Chapter 1: The cons

First of all, let’s address all the cons behind writing a personalized message:

1. Takes a lot of time

2. Takes a lot of time

3. Takes a lot of time

We get it, it takes time to put something together that is worth someone’s time…

But that’s not a “con” that’s just you being

Rome wasn’t built in a day.

Take that idea out of your head that anything that takes long is bad.

Flip that script upside down, just gave you guys sales and life advice.

For free.

I should really start charging you for this…

Chapter 2: The pros

As of today, 06/07/23 ( that’s right, I’m writing this a bit last minute), everyone and their college dropout cousin who could not get any job but in sales, is sending an AI-written email.

They all look the same.

They all sound the same.

They all get deleted the same.

Writing a personalized email will get you the following perks:

1. Higher response rate

2. You’ll have more fun at your job

3. You get to tap into your creative juices

4. You get to leave a great first impression

5. You get to develop great relationships

6. You win in the long term

Imagine NOT wanting to have those perks?

Chapter 3: How and when?

My philosophy behind personalization is simple:

What I mean by that is, I am very well aware that personalizing an outreach can take a lot of time, so I prefer to spend that time on an account/prospect that I would consider my dream outcome.

The criteria I look at are:

• The prospect works at a company I really like

• I really like/admire the prospect

• There is a potential for a massive deal that could change my life

It’s really that simple.

Now as for HOW to do it.

There are two things to consider:

1. You need to find personal information on the prospect

2. You need to present that information in a unique way

For #1, that all depends on how much the prospect has shared online, so sometimes you can’t personalize an outreach due to the lack of data ( and that’s fine, move on to the next one).

The framework I use when trying to find the data is this:

If the data I am using to personalize my outreach is on their Linkedin profile, then I would give it a 4/10.

It’s better than nothing, but it’s still “meh”.

If the data used is found from a post on LinkedIn that was shared months ago, then I would give it a 7/10.

It shows you dug deeper into the prospect. 

If the data used is found OUTSIDE of Linkedin, ideally from a source that required you to click on multiple links to get to, then I would give it a 9/10.

It shows you went above and beyond to research your prospect.

That is precisely what I did to get the response I shared with y’all earlier this week.

For #2 (You need to present that information in a unique way ) then I would recommend you play to your strengths.

I like sending videos, making jokes, etc..

If that’s not you, that’s fine, just find what you’re naturally good at and double down on it.

Takeaways

• Rome wasn’t built in a day, good things take time.

• Personalization does work, on a smaller scale.

• Triggers to send a personalized message: You either like the person, like the company, or the deal could be life-changing

• The deeper you dig for that data, the better the email