I waited 7 months to close a deal 🥶

cracks fingers 

Alright ladies and gents, strap in, I’m about to write one of the most important entries in the sales industry HISTORY.

The story on how I closed a client after 7 months is something that both sellers AND buyers can learn from.

Here goes nothing.

Chapter 1: Genesis 🥶

One day, I was scrolling on Linkedin and saw this post.

I remember seeing over 100 comments on it, all of it is filled with sales people attempting to slide in this guy’s DMs.

At that time, I was still very new to the game, and I didn’t have the confidence I have now, but I’m in the business of “fuck it” so that’s exactly what I thought when I left a comment.

Worse case scenario: I don’t hear back from him.

Best case scenario: I book a meeting with him.

You’re smart enough to know what happens next.

Chapter 2: You

I remember taking this call when I was staying in Mexico on my friends’ rooftop.

I didn’t think much of it, I was just being me.

He asked me a bunch of questions about sales and my thoughts on AI.

The call ended like this:

But guess what? I had a similar sentiment.

This guy was sharp, he was asking me the right questions, he was NOT here to fuck around.

Money aside, this entire journey of starting my agency has been and will continue to be about working with smart people.

I want to work with the best, and brightest.

I want to feel energized, I want to put in 12 hours days and feel like I worked for 0 hours.

Chapter 3: Following up

“Alright I’ll wait a month and follow-up with him to see if then is a better time”

I said to myself after the call.

A month later… not a good time.

3 months later… still not a good time.

I would always ask him when he would think is best for us to connect, and I would add a task on Notion to follow-up.

One day I saw him make a post about his up-bringing. It really touched me.

For those of you who don’t know, I grew up poor in Canada.

I rarely remember a time growing up where I wasn’t filled with stress and anxiety thinking about money.

So I sent this email:

PS: this is the post it is referencing:

But guess what?

It still wasn’t a good time.

And you know what?

THAT WAS FINE.

This is my problem with the sales industry. If you work at a company and a prospect gets back to you and tells you that it is not a good time, your manager will most likely tell you to drop them and move on to the next.

To me, is seems like LTV is only discussed when the client signs, but if someone isn’t ready to buy today, that doesn’t take away their value for tomorrow, or in my case, in 7 months.

Chapter 4: The time is now.

One random day a couple of months ago, I get an email from Parth.

Today, I am working with Parth and another referral that came through him.

Because NOW is the right time.

But wait, so far I’ve only spoken from the Sellers POV, what can the buyers learn from this?

Patience.

When I say Buyers, I’m thinking of people who buy my services or the Founders who are pressing you for results.

Look, there is a time and a strategy for aggressive growth, but we have to read the room here. People aren’t willing to buy as easily as before, money is more expensive now.

Building relationships, sharing value and reaching out based on relevant triggers has never been more important.

Don’t get me wrong, there are deals that close on the same day, but those are anomalies.

This also reminds me of something that Alex hormozi always talks about.

He says if you’re in business, you should be thinking in decades, because if you can play the game longer than the other guy, you will ALWAYS win.

This experience solidified that advice for me.

Takeaways

• ALWAYS shoot your shot, if I didn’t write that comment, then me and Parth wouldn’t be working together right now.

• Find people who have similar values to you to have the best kind of experience

• Patience is Key.

• Play the game longer than your competitors and you will always win.

• Be genuine, you might lose in the short term, but you will ALWAYS win in the long term. Always.